As has been documented in many QMOD papers that the greatest challenge for companies in their continuous search for methodologies or road maps for successful Organizational Change and Development Programs is the design and implementation of a plan which balances the soft and hard side of Quality Management. It is our belief that this challenge will be one of the biggest challenges in the remaining part of the century because tools and techniques are still developing very fast, especially because of the development of new computer-based tools such as AI-GPT (Artificial Intelligence - Generative Pre-Training Transformer).
These tools are becoming more and more user friendly, and at the same time we observe that tools are being successfully developed and applied on applications focusing on understanding and developing people’s motivation and commitment for participating in Organizational Development projects.
The development of the “4P” model/ framework is a simplification of the EFQM Excellence Models from the period 1992 – 2019 to help non-experts in their understanding of Excellence Models and hence also to help in the implementation of the EFQM Excellence Model when non-experts had achieved a more mature state where the full EFQM Excellence Model had become understandable and hence possible and attractive to use.
For a comparison and reflection of the EFQM Model and two different versions of “4P” models please see Appendix.
Based on the common awareness of human resources and their important role in organizational contexts we suggest that the basic and first unit to improve should always be “People”.
From this viewpoint it is argued that the priority of any quality or excellence strategy should be to build quality into people as the essential foundation and catalyst for improving partnerships, processes and products.
But what does that really mean?
To answer that question, we need to understand human nature, human needs, human psychology, environmental and contextual factors of human behavior because the project of “building quality into people” can only be carried out when we have a profound knowledge of people and psychology (Deming, 1993).
The “4P Pyramid” symbolizes that the way to excellence goes through people. This pyramid was gradually developed through the previous QMOD conferences by analyzing previous theoretical findings together with participants’ practical experiences. We found a common agreement and recognition of employees as organizations’ greatest asset, and at the same time a joint need to develop a more human oriented definition of organizational excellence. Such a definition should clearly signal that the first step in building organizational excellence is to build excellence into people, and that “the people first policy” and “total development of people” are essentials for achieving organizational excellence.
It is believed that a pre-condition for achieving Organizational Excellence defined as “Excellence in the 4P”, is to satisfy people’s needs in a balanced way. The core competencies are those capabilities, which, together with the core values, are important for satisfying people’s spiritual and mental needs so that Business Excellence can be achieved. It is assumed that the core values and emotional competencies are related to the first two P, i.e. People and Partnership.
Without focusing on the core values and the emotional competencies, it will be very difficult to achieve Excellence in the last two P, i.e. Processes and Products.
To build quality into the last two P, intellectual competencies are needed. The critical or core intellectual competencies are those competencies that are needed to satisfy people’s mental/ intellectual needs and at the same time necessary to build Excellence into the organization’s processes and Products.
Hence, the first aim of a quality strategy is to build quality into people through the strengthening of both core values and core competencies.
The quality strategy should always be implemented both through a top-down strategy and a bottom-up strategy. Such an approach provides a framework for building quality into the following three levels: 1. Individual level, 2. Team level, and 3. Organizational level.
When developing the quality strategy, it is vital to have a balanced focus on both core values and core competencies. It is also vital that the quality strategy has a balanced focus on both core-competence subsystems, i.e. the emotional competencies as well as the intellectual competencies. This is a precondition for improving the quality of work (the partnership and processes).
An efficient quality strategy aiming at improving “the 4P” can only be developed based on an understanding of the interrelationships between individuals, teams, and the organization and the critical contextual factors at each level. The Pyramid above illustrates these interrelationships and the process of building these different levels.
The pyramid signals that building excellence starts with building leadership, which means recruiting and developing (educating/ training) leaders with the right values and competencies.
The next step is to recruit and/ or develop employees with the right values and competencies. Especially on the value dimension leaders’ behaviors determine if core values (as for example trust, respect, openness etc.) will be diffused and will become a part of the organizational culture.
Building teams means that teams are established and developed, so that each team will be able to practice the right and needed values and competencies.
Building organizations means that leaders, individuals and teams, day by day try to practice the values and competencies needed based on the principle of continuous improvement and a continuous focus on the company’s mission, vision, goals and strategies.
From this background it is understandable that the Research Areas of interest under the QMOD theme are varied and are being tackled by specialists and practitioners in fields such as leadership, business strategy, economics, human resource management, learning & knowledge management, social & organisational psychology, operations management and engineering.
Throughout its 24-year history QMOD has fulfilled its mission to bring the most advanced thinking to new territories and demonstrate how hard and soft techniques of advanced management practice can achieve startling improvements. The QMOD 2025 Conference will be no exception.
After the first 25 years of the new millennium have passed the greatest challenge is still the integration and co-operation between these specialists and practitioners. Our efforts towards integration and co-operation between the different research fields will not only contribute to deepening our knowledge and insight, but also contribute to establish partnership and harmonious co-existence.
Welcome to Seoul!
Su Mi Park Dahlgaard & Jens J. Dahlgaard, Professors
Lund University & Linköping University, Sweden
Conference Co-Founders and Co-Presidents